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Broedplaatsen strategy Amsterdam & Rotterdam
Chain broedplaatsen* in Amsterdam and Rotterdam
In the creative knowledge economy it is becoming increasingly important to think in terms of chains. And this has consequences for how breeding places are organised. Where is the breeding place where you should be as an architect? Or as a fashion designer? Quality, incubation and through-flow also have a large role to play in this. In partnership with the creative sector in Amsterdam STIPO drew up recommendations for Bureau Broedplaatsen. This is one of the main columns under the new policy. We were also involved in the breeding places policy in Rotterdam.
The larger Dutch cities are biotopes for creativity. Employment in the creative industry is rising and the sector contributes to a liveable city. But the sector is also diverse, small-scale and poorly organised. Few companies have more than 50 employees. The creative industry has a lot of self-employed people with no employees and small organisations. Scaling up is difficult and there are very few cases of international breakthroughs. As a result the creative potential of the cities remains underutilised.
Clustering: Innovation Hubs
For a more successful creative industry and more and better companies we have to take a look at the accommodation and the conditions for interaction and quality. A characteristic difference from other industries is the crucial role played by informal circles. The social surroundings in the creative industry are more than just a pleasant secondary product, they are the very basis on which creative products are made, evaluated and marketed. The success of the creative industry depends on the degree of (often informal) interaction and clustering.
Anyone seeking to understand the interaction and quality in the creative industry should track the value chain. This is the path followed by a (creative) product from when it is first thought up to its creation to its distribution among the public. In the creative industry this might be, for example, the path from a studio in a breeding place to the MoMa, or the path from a R&D centre to commercial production, with all the stages and relationships that lie in between. Promoting chain partnerships can be an important means to promote the growth and international position of the creative industry.
This new strategy was deployed as part of Amsterdam’s breeding place policy and applied, for example, in A-Lab; in Rotterdam we apply this in ZOHO and the Wasserij; and we organise the meetings between the broedplaatsen programmers.
*Broedplaatsen: literally translated into ‘breeding places’. Internationally also know as ‘creative incubators and art factories.
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